Effective date: November 5, 2026
This notice explains what personal information UNDERLOAD collects through this website and when you contact us, how we use it, and the choices you have. UNDERLOAD is published by Underload Media Inc. We follow Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
The short version
- You can read this site without giving us any personal information.
- We don't sell personal information, run advertising trackers or build profiles of readers.
- If you email us, we use your message to reply and to handle any correction, and for nothing else.
- If you sign up for our newsletter, we use your email address to send it to you, and you can unsubscribe at any time. We don't currently offer comments or payments.
What we collect
When you visit the site
We use Ghost's built-in web analytics to understand how many people visit and which pages they read. Ghost describes this analytics as cookie-free: it does not use persistent identifiers to recognise you across sessions, browsers or devices, and we see the results only as totals. Like most websites, our hosting provider also processes technical information such as your IP address and browser type to deliver pages and keep the site secure.
When you email us
If you write to us, we receive your email address, your name if you include it, and whatever you choose to send. We use it to reply, to assess and make corrections, and to keep a record of how we handled a correction request.
When you sign up for the newsletter
If you sign up, we collect your email address and the date you signed up, and Ghost records which page you signed up from. Ghost first sends you an email asking you to confirm; you're only added once you click it. We use your address to send you the newsletter, and to reply if you write back to us. We don't use it for anything else and we don't sell it.
Our newsletter emails record whether they were opened and which links were clicked. We use this to see which drawings are useful and look at it mostly as totals. Every email has a one-click unsubscribe link, and you can also email hello@underloadmedia.com to have your subscription and its history deleted.
Cookies and links
We don't use advertising or cross-site tracking cookies. The site may set cookies that are strictly needed for it to work, such as those used for security or site administration. When you follow a link from our site to another website, Ghost may add a reference to the link that tells the other site the visit came from UNDERLOAD. Other websites have their own privacy practices.
Who we share it with
We share personal information only with the service providers that run this publication for us, and only for that purpose:
- Ghost (Ghost Foundation) hosts the website and sends our newsletter, including through the email delivery provider it uses. Ghost states that its servers are located in the Netherlands.
- Tinybird provides the analytics used by Ghost. Ghost states that this analytics data is stored in the European Union.
- Microsoft 365 handles our email.
Because some of these providers store or process information outside Canada, it may be subject to the laws of those countries. We don't sell or rent personal information, and we don't share it with advertisers. We may disclose information if the law requires it.
How long we keep it
We keep emails only as long as we need them to respond and to maintain an accurate record of corrections, and we delete them when they are no longer needed. We keep your newsletter subscription until you unsubscribe or ask us to delete it. Analytics are kept as aggregate statistics.
Your choices and rights
You can ask to see the personal information we hold about you, ask us to correct it, or withdraw your consent to our use of it, subject to legal limits. Email hello@underloadmedia.com with "Privacy" in the subject line. We'll respond within 30 days. If you're not satisfied with our response, you can contact the Office of the Privacy Commissioner of Canada.
Changes to this notice
If we change how we handle personal information, for example by adding a newsletter, we'll update this notice and its effective date before the change takes effect.